Blending Creative With Programming & Digital Assets

Crafting audibly stunning experiences for radio stations and digital interfaces

We would love to chat

Call Us (833) 381-1547


We’re a broadcast and digital architectural agency. We help our clients connect with their audience through strategic, user experienced, design and digital technology covering Programming, Marketing, and Consulted applications.


We create the formatic blueprint, you execute the results.


No brand is successful without marketing. We provide the necessary tools.


All plans need direction, we suggest and consult through the entire process.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.

Steve Jobs

Expect nothing less than perfection...


Branded Format

Format Strategy
Music Scheduler Database Planning
Programming & Promotion Development


Digital Platform

Digital Development
Social Media & Content Positioning
Mobile App & Podcast Development


Marketing Strategy

Demographic Footprint
Logo & Website Identity
Marketing & Ratings Insights

Our team drives clients further which makes them stronger when competing!

The Team…

Meet Our Architects

Mike Love

Mike Love

Programming & Talent Architect

Traci Latrelle

Traci Latrelle

Music & Promotion Architect

Ben Burnside

Ben Burnside

Production & Imaging Architect

We don't make a move without checking in with Mike and the Team on all things pertaining to radio. A call to the "Urban Formatics" Team was the first move we made after purchasing our new station!

Walt Ford, Owner & President

We lean heavy on Mike, whether it's development of our internet radio products or a simple critique of our ideas...We touch base with the Urban Formatics Team everytime!

Earl Z Pearl, General Manager & Program Director

Majic 108 FM.COM

Mike and I have been friends for years, I'm glad we called him and the Urban Formatics Team to help us decide on the right format and talent lineup for our station!

Reginald Thomas, Owner

Have a project you're interested in discussing with us?

We would love to chat